More Than a Toy, A Piece of Nature to Grow With
We are Mivoody, a manufacturer dedicated to crafting pure, simple, and heartfelt wooden toys that connect children with nature and become a warm, lasting part of your family’s story.
From a Simple Idea to a Heartfelt Brand
Mivoody was born from a founder’s simple wish. Seeing her daughter with plastic toys, Abby desired something more natural, safe, and lasting. Inspired by her pets, Mimi and Vovo, and a love for Nordic simplicity, she envisioned warm, eco-friendly toys made to be cherished. This idea launched a journey that led to Mivoody—pure wooden toys crafted to accompany the simple joys of growing up.
Our Mission
To create "companion" toys from pure wood, allowing children to feel the warmth of natural textures and preserve the innocence of childhood through simple play.
Our Vision
To be the first brand families think of for wooden toys, making Mivoody a cherished part of every home that accompanies children as they grow.
The Strength Behind the Brand
Mivoody is powered by our wholly-owned, state-of-the-art factory. Spanning 20 acres and equipped with 104 professional machines, we manage the entire production process—from raw wood processing to final packaging—in-house. This gives us unparalleled control over quality, speed, and innovation, ensuring every Mivoody toy meets our exacting standards.
What We Stand For
Pure Wood, Pure Heart
We are committed to using only sustainably sourced, pure wood, staying true to our promise of natural and safe play.
Simple Fun, Lasting Joy
We believe in the power of simplicity, creating toys that spark imagination and provide lasting companionship without unnecessary distractions.
Nature's Care, Gentle Touch
We protect children by honoring nature, using eco-friendly materials and processes that are gentle on your child and the planet.
Warm Homes, Connected Hearts
Our toys are designed to bring families together, creating warm moments and shared memories that connect hearts.
Our Journey: A Timeline of Growth & Innovation
Brand Conception
The brand concept emerged. Founder Abby began her “journey for wood,” establishing a partnership with an FSC-certified forest farm.
Factory Established
A modern new factory was officially established, laying a solid manufacturing foundation for the birth of the Mivoody brand.
Brand Launch
The Mivoody brand was officially launched, dedicated to providing high-quality pure wooden toys to families worldwide.
Continuous Innovation
We will continue to innovate, expand our product lines, and become a trusted wooden toy brand for families across the globe.
The People Behind the Play
Mivoody is brought to life by a passionate team of over 70 designers, engineers, and craftsmen. With over 20 years of experience in the toy industry, our 10+ member design team is the creative heart of our brand, while our 64-person factory team ensures every idea is executed with precision and care.
Let's Create a More Playful World, Together
We are always looking for partners who share our passion for quality, sustainability, and the simple joy of play. Whether you are a retailer, distributor, or brand, let’s connect and explore how we can grow together.
